Sam Bruni is a serial entrepreneur who has built e-commerce businesses that now produce over 1 billion in annual revenue.

Currently Sam serves as the CMO of GraceLock Industries (GLI), a portfolio company with businesses in the marine, power sports, and home decor industries. Sam is also an Advisor to an Artificial Intelligence company, and a Forensic Expert Witness in E-commerce cases.

Sam is a 20-year veteran of the tech space, spending the last 16 years dedicated to e-commerce. Prior to joining GLI, Sam was the VP of e-commerce at Tilly’s, a $500 million dollar Omni Channel Retailer, the CEO of (one of largest pop culture tee shirt site), and the GM and SVP of Customer Experience of

Sam joined in 2003 where he helped take them from a small startup to a multi hundred million dollar pure play e-tailer in the outdoor space. Following the acquisition of in 2007 by Liberty Media, Sam served as the General Manager of Business Unit Operations and Senior Vice President of Customer Experience where he oversaw the continued success and growth of the company.

From 1999 to 2003, Sam worked with another early stage start-up (formerly the Generations Network), as its Senior Operations & Customer Experience Manager. During his time with Ancestry, Sam grew his business unit from 20 employees to over 500, helping make the second largest online paid subscription company in the United States at the time.


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