Today, I continue my rant on mobile search design. So many fashion brands such as revolve, pacsun, urbanoutfitters, nastygal, etc. try to build minimalist looking mobile and web design to the point that they make it harder to use because the features are not obvious to find anymore. For the most part, fashion brands do not try and differentiate or innovate, so it ends up being a lot of monkey see monkey do to the point that their experiences become cookie cutter.
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